EAA Partner Insider
DECEMBER  2 0 0 9
WELCOME!
Partner Insider is designed to keep you up-to-date on the important information you need to know, including what's happening at EAA and what's in store for EAA AirVenture Oshkosh 2010 - The World's Greatest Aviation Celebration. We know that success at AirVenture is an important part of your year, and we want to help you get outstanding results at AirVenture. The entire aviation spectrum will be showcased, and together we will move the aviation community forward, bringing new faces to the wonderful world of flight. If there is information you'd like to see in this communication, or have something you think EAA's exhibitors and partners might like to know, please pass it along to exhibits@eaa.org.
AIRVENTURE 2010 EXHIBIT PARTICIPATION INFORMATION COMING MID-DECEMBER!
EAA will be combining our 1st mailing (Exhibitor's Guide and Application) and 2nd mailing (Exhibitor's Service Manual) into one mailing called the Exhibitor's Guide. Combining these two mailings will help companies budget their AirVenture participation. Those who have e-mail will receive a link to the online Exhibitor's Guide. If an e-mail was not provided, a hard copy of the Exhibitor's Guide will be mailed. Please contact the EAA Exhibit office at exhibits@eaa.org or 800-236-1025 to update your e-mail address or if you would like a hard copy of the Exhibitor’s Guide mailed to you.

WE'RE GOING WHERE?
During the 1st few weeks of January 2010, we'll begin the placement process. Remember that Priority One applications will be assigned first, based on a variety of factors, including total partnership, longevity, product mix, etc. After all Priority One exhibitors are located, subsequent priority numbers will be assigned.

WHEN DO WE FIND OUT?
We know many of you incorporate your exhibit location with your pre-AirVenture marketing. Your booth confirmations will be e-mailed in early March. If an e-mail address is not provided on the 2010 exhibitor application, you will receive your booth confirmation via mail after March 1.

ALL-NEW EAA SPORT AVIATION LAUNCHING IN JANUARY
January 2010 brings exciting changes for EAA Sport Aviation. Our flagship magazine is one of EAA's most important and popular member benefits. That's why we do extensive member surveying that gives us a better understanding of what our members expect, and helps us ensure we're delivering the content they want. Their input has helped us develop an all-new Sport Aviation magazine that our entire membership - pilots and enthusiasts, builders and restorers - will anticipate, engage with, and buy from.

Here's how we're doing it. The new Sport Aviation serves the entire membership with more:

  • Extensive depth and breadth of aviation editorial
  • Signature content with aviation industry guest editorials
  • "How do I" content-for builders and restorers AND pilots and enthusiasts
  • Coverage of innovation and technology
  • Member involvement and participation
  • Themed issues, Flight Tests and Product Reviews
  • Connection to EAA's e-newsletters, web videos, and online community
  • EAA award-winning photography

Our research also told us many readers feel there is a great deal of crossover content between Sport Aviation and EAA Sport Pilot magazines. Therefore a maturing industry and audience combined with duplicated content has led us to discontinue Sport Pilot magazine after the December issue. Content from Sport Pilot will be included in the new Sport Aviation, and more specific content will make its way into EAA's newest special-interest e-newsletter for sport pilot and ultralight enthusiasts.

Advertising rates will not increase from 2009 - AND - each page is 17 percent larger than the previous format. That means you get more space for your investment in the magazine that has the broadest editorial content and coverage for recreational aviation today! For more information about EAA's advertising opportunities, contact EAA's Advertising Office at 920-426-6127.

CHOOSE YOUR TARGET - THROUGH EAA'S E-NEWSLETTERS
Never before have you been able to reach a pre-qualified, self-selected audience that is looking for your message! Be a sponsor or put your logo and message in a banner ad in one of our e-newsletters:
  • 85,000 EAAers are going to see your message each week in e-Hotline. Put your product or service in "Deal of the Week" and stand out even more!
  • Reach 22,500 subscribers who are passionate about homebuilding with Experimenter.
  • An audience of 6,500 is interested in learning to fly - they're all yours through Reach for the Sky.
  • 78,800 young people ages 8 to 17 read Aviation Insider. Get your message out to aviation's future!
  • Put your business in front of 5,200 Canadian subscribers in Bits and Pieces.
  • We have 4,500 vintage enthusiasts that would love your message in Vintage Aircraft Online.
  • NEW! Light Plane World is dedicated to those passionate about ultralights and light-sport aircraft, and reaches 30,000 light-plane pilots, builders, and enthusiasts.
SPONSORSHIP OPPORTUNITIES
There are still a number of sponsorship opportunities for locations and activities during AirVenture 2010, but those openings usually diminish quickly after the start of the New Year. To find out more on how to raise your company's visibility during the event, contact the EAA Sponsorship Office at sponsorship@eaa.org or 800-236-1025. There are a variety of opportunities available that fit your company's needs and budget.
YEAR-ROUND SHIPPING PROVIDER
EAA has continued the partnership with C.H. Robinson. With their mode-neutral approach to trucks, trains, vessels, and planes-they bring you the best mode for your needs. C.H. Robinson is proud to offer you discounted freight rates year-round as a benefit to our partners. C.H. Robinson has multimodal expertise - truckload, flatbed, intermodal, less than truckload, and small parcel. They have 50,000 qualified contract carriers, online shipment tracking, fortune 500 company, 100+ years of transportation industry expertise. Call or email for a quote! C.H. Robinson, 480 Pilgrim Way, Suite 1300A, Green Bay, WI 54304, www.chrobinson.com, 349-sales@chrobinson.com, Phone 866-281-4864, Fax 920-430-8606.
EAA'S AIRSPACE ON THE WEB: TAKE CENTER STAGE ON EAA'S HOMEPAGES
For the first time, you can put your banner ad message on EAA's homepages! But that's not all. In addition to placement on EAA.org, AirVenture.org, and AirVentureMuseum.org, your message is placed on HUNDREDS of subpages that reach more than 10 MILLION VISITORS each year! Bonus placement - you'll also receive positioning on Oshkosh365 - EAA's new online social network where people passionate about aviation stay connected year round with nearly 38,000 community members and growing! For more details about EAA web opportunities that will help grow your business, contact EAA's Advertising Office at 920-426-6127.
EAA'S 2010 SHARE THE SPIRIT SWEEPSTAKES
A Brand New Aviat Husky Could Be Yours! The EAA Sweepstakes website is live, and with it, your chance to fly away in the grand prize - a brand new, fully equipped Aviat Husky A-1C. To top things off (including the 50-gallon fuel tank, over and over again!), the grand prize comes with a full year's worth of fuel credit from Chevron and 50,000 points in Chevron's FlyBuys™ rewards program. Equipped with a Garmin G500 and GNS 430 panel-mount avionics suite and a set of Wipaire C2200 hydraulic wheel skis, the Grand Prize Husky will take you places you've never been!

Other top sweepstakes prizes include a Honda Big Red™ MUV (multipurpose utility vehicle); a REMOS Pilot Center Sport Pilot Training Certificate; a Hamilton Men's Khaki Aviation X-Wind watch; Canon EOS 50D camera kit with lens; and a Bose Wave Music System. By entering EAA's Sweepstakes you'll help ensure aviation's future and preserve its past - all proceeds support EAA's historic and youth education endeavors.

Enter the sweepstakes today at www.winaplane.com. Entry coupons will also be in several upcoming issues of Sport Aviation in the 2010 issues January, March, and May. Our prize donors help EAA make a huge impact on the future of aviation. If your organization is interested in donating to the 2011 prize package, please contact our Development office.

AVIATORS MARKETPLACE - A BIG HIT AT AIRVENTURE
EAA's Aviators Marketplace made its grand debut at AirVenture 2009, with several kiosks strategically placed throughout the grounds. The kiosks were located in the EAA Welcome Center and the four main exhibit buildings, and were met with an overwhelming response. They provided attendees with an effective tool to find exhibitors throughout AirVenture grounds, and included exhibitor booth numbers and a map.

Aviators Marketplace is a filtered search engine, providing EAA members and aviation enthusiasts with a robust shopping experience in finding whatever aviation service, product, or accessory they're looking for. To preview the web site, log on to www.aviatorsmarketplace.com. The site can also be accessed through the newly launched MegaMall at www.eaa.org/megamall, a quick find tool for many of EAA's offerings. Listing in the directory is free, however, you have an opportunity to upgrade your listing to a premier level and/or participate in the "Specials" section of the directory to increase your visibility to all shoppers.

In addition, EAA will begin offering the opportunity to showcase member-only "Deals of the Week" on EAA websites and in the e-Hotline e-newsletter that reaches more than 90,000 EAA members every week. This opportunity will be limited. Please email Elissa Lines or Katrina Bradshaw if you have questions or would like to talk about the value of these special opportunities.

THE BROWN ARCH - LEAVE YOUR MARK
Brown ArchSince the EAA fly-in (AirVenture) arrived in Oshkosh in 1970, the "Brown Arch" has been the gateway to all that existed in the world of aviation. As Tom Poberezny noted, the "Brown Arch has been the gateway to countless aviation dreams and accomplishments … millions of people have walked under this arch to discover the innovation, imagination, and craftsmanship within the thousands of airplanes that have been a part of the 'Oshkosh Experience.'"

AirVenture 2009 brought great changes to Oshkosh with the expansion of the grounds to the rededication of the Brown Arch as "The Gateway to Aviation." But the culture, camaraderie, volunteerism, and impact have remained the same. And we want to take time to thank you for the part you continue to play at AirVenture. You have helped us nurture an environment in which innovation and entrepreneurialism soars.

We invite you to "leave your mark" permanently in Oshkosh-to purchase a tribute brick upon which you can inscribe your own message or place your company logo for all to see for years to come. When you purchase a full brick, you may select the location of your brick! Please visit the web site at www.airventure.org/arch for more information and to select and reserve your brick. As with all EAA opportunities, your commitment may be pledged over time. This opportunity also makes a great holiday gift! Feel free to all Elissa Lines direct (920-426-6101) if you have any questions.

MEMORIAL WALL
Honor the memory of that special someone whose support and passion for aviation positively impacted your life by dedicating a plaque on EAA's Memorial Wall. Located on the edge of Pioneer Airport near the Fergus Chapel, the Memorial Wall provides a dignified place for families and friends to remember and honor these loved ones. Its centerpiece is a monument formed of thousands of stones brought to Oshkosh from EAA members' home states and countries. On both sides of the centerpiece, bronze plaques are installed annually to honor individuals whose names were submitted for permanent recognition. The Memorial Wall is our way of saying, "thank you," to them for sharing their talents and enthusiasm and for inspiring a new generation of passionate aviation enthusiasts.

To have your special tribute recognized during this year's dedication ceremony at EAA AirVenture Oshkosh, your order must be in by April 12. With a donation of $350 or more, you can personalize the plaque with the person's name and outstanding details of their life. Each Memorial Wall plaque inscription allows for two text lines consisting of 28 characters each (includes spaces, punctuation, etc.). Special commemorative rubbing paper will be available before and after the service for guests to make individual rubbings of the plaque. If you would like to remember a friend or loved one by participation in the EAA Memorial Wall program, please email development@eaa.org or phone 920-426-6563 or 800-236-1025.

COMPASS HILL
Compass Hill is designed to celebrate this worldwide family and its values of quality, innovation, and the freedom of personal flight. It is a focal point standing for the values that EAA has embodied throughout its history and which it aspires to preserve for the future. Compass Hill features a full size, four-figure bronze sculpture that depicts a family on an aviation outing. Benches on the summit accompany these figures, and serve as resting places from which to view the spectacular scenery, including Pioneer Airport and the beautiful EAA grounds. During EAA AirVenture Oshkosh, this spot has an excellent view to watch arriving and departing planes and to catch a glimpse of the air show.

This is your invitation to express your love of flying in a permanent way by purchasing an engraved brick to celebrate your enthusiasm for aviation or to recognize your friends, family members or a special occasion. Whether you are a pilot, a passenger, or someone who simply has a love of aviation, your inscribed brick on Compass Hill will be a lasting symbol of your support of flying, the people who love it and the timeless values EAA expresses. Learn more by going to http://airventure.org/attractions/compass_hill.html.

HARRISON FORD EDUCATION SCHOLARSHIP CHALLENGE
Established by Jim and Angela Thompson, this new scholarship will enable young people of all backgrounds to apply for support to help them pursue their aviation interests. Donations to this fund will be matched by the Thompsons up to $100,000. It is their hope that EAA members and friends will support this goal, building a $200,000 scholarship fund in Harrison Ford's name, honoring his five year commitment and service as EAA's Young Eagles National Chairman. During his tenure as national leader of Young Eagles, awareness for the program soared and nearly 500,000 young people became Young Eagles.

The fund will provide assistance to young people seeking to take their FAA written pilot's exam (after completing the free online ground school training, provided by EAA and Sporty's), take their first formal flying lesson, attend EAA Air Academy residential aviation camp, secure support to earn their sport pilot license, or further their passion and interest in aviation through tuition support-enabling them to pursue post secondary education at an institution of their choice. To add your support to this fund-impacting the lives of hundreds of youth-log on to http://www.eaa.org/support/scholarships.asp.

BE PART OF AVIATION'S GREATEST GATHERING NIGHT!
EAA AirVenture is also a great opportunity to join with the aviation community to support the next generation of flight - your future customers. The annual Gathering of Eagles fundraiser in the EAA AirVenture Museum is a terrific event. The funds raised at the Gathering support historic preservation, youth education, and the inspirational endeavors that prepare youth of all backgrounds to become the aviators, engineers, innovators, and dreamers of tomorrow. Programs such as EAA's Young Eagles help ensure that our passion for flight and the can-do spirit tied to aviation are passed to our youth. Through the years, the Gathering of Eagles has become an event that brings together every segment of the aviation community, from pilots and personalities to the world's top aviation companies and leaders. There are two ways you can be part of this tremendous event: Through the purchase of tickets and tables, and through the donation of valuable items used for the night's auctions. You can join the aviation visionaries by contacting EAA's Development Office at 800-236-1025 or at development@eaa.org. Last year's event sold out well before the start of AirVenture, so don't delay in making your plans. Complete information will be posted on the web at http://www.airventure.org/gathering.
ALLIANZ AVIATION MANAGERS WINS DAVEY AWARD
Allianz Aviation Managers ad supporting EAA's Gathering of Eagles honored with Davey Award for creativity
AllianzAllianz Aviation Managers was announced as a 2009 Davey Award winner by the International Academy of the Visual Arts today. With over 4,000 entries from across the US and around the world, the Davey Awards honors the finest creative work from the best small firms, agencies and in-house marketing departments worldwide.

The award winning advertisement was created for the Experimental Aircraft Association's 2009 Gathering of Eagles and features a young boy dressed in traditional pilot regalia imagining his first flight.

"The best of the best judge the Davey Awards," said Andrea Van Buren, Business Development at Allianz Aviation Managers. "It's an honor to have Allianz's work recognized for creative excellence by our peers. Allianz is also very proud to support EAA's Gathering of Eagles."

The Davey Awards is judged and overseen by the International Academy of the Visual Arts (IAVA), a 200+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. Current IAVA membership represents a "Who's Who" of acclaimed media, advertising, and marketing firms including: Sotheby's Institute of Art, Yahoo!, Estee Lauder, Wired, Insight Interactive, The Webby Awards, Bath & Body Works, Brandweek, Polo Ralph Lauren, ADWEEK, Alloy, Coach, iNDELIBLE, MTV, Victoria's Secret, HBO, The Ellen Degeneres Show, Myspace.com, and many others.

From sharing the spirit of aviation to sharing the spirit of holiday cheer, EAA wishes you and your family season's greetings and a joyous new year.

233 days to EAA AirVenture Oshkosh 2010!
JULY 26 - AUGUST 1, 2010

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